We use the terms “wildcrafted” and “wild-harvested” when describing products. Specifically, this term refers to the aromatics – the essential oil scent blends that transport you to another place, another time and bring the mountains into your home.
Wildcrafting is not some trendy thing. In fact, humans have been wildcrafting since we could walk. The term, however, is new to our industry and to the vocabulary of consumers. Let’s explore what wildcrafting means to us.
Wildcrafting is the practice of harvesting things in the wild for our use. Whether that comes in the form of decorative art (think bones, branches, grasses), wild foods (think mushrooms, berries, nuts), medicinal herbs, or aromatics, wildcrafting is done for pleasure, necessity and tradition by some peoples and to our great benefit.
In our case, we harvest aromatic ingredients to scent our bath, body and home products. Wildcrafting helps us absorb the beauty of nature…
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